PARSED CONTENT

The web site 2gc.eu has the following in the web page, "2GC Active Management is a specialist strategic management consultancy and thought leader in the Performance Management field." I noticed that the website also stated " We have a diverse range of clients in the private, public and NGO sectors both in the UK and worldwide." They also said " Just click on the themes below. You will see how we do what we do, who we do it for, and how it benefits them all. Make sure your strategy is on the road to somewhere - Read more. To achieve this we work upon the alignment of strategy." The meta header had balanced scorecard as the first optimized keyword. This keyword is followed by balanced scorecard design, balanced scorecard training, and strategic performance management which isn't as important as balanced scorecard. The other words 2gc.eu used was performance measurement. third generation balanced scorecard is included but might not be understood by search engines.